Let's answer a simple question first, why would you need infinite scrolling at all? If you're running an eCommerce store then infinite scrolling might not be the best option for you. So, if you're a Magento store owner or manager - this would be the right time to re-consider you UX decisions. However, if you're focused on user-generated content or find that it worked for you in the past, then this option is not off the table. Not to mention, that in today's world of mobile devices, infinite scrolling might be a good design decision. 

In this post, we'll review some of the most popular and effective Magento infinite scroll solutions, which also may be referred to as Magento AJAX scroll. 

Magento AJAX Catalog by AheadWorks

This is an AJAX catalog that allows you to easily implement Magento infinite scroll functionality in a relatively fast and 'painful' manner. The great thing about it is that you can decide, how to organize the scrolling: whether to load content during the scroll or to add a 'show more' button, which allows users to load more items with a single click. 

Of course,  with the second option they won't be going to a different page, saving time and resources, so this might be the perfect option for your store. Some of the features that you should also know about:

"Back to Top" button for easier navigation

Fast browsing: the extension's performance is lightning fast

Top quality: the developer of this extension is known for their high quality coding practices and resulting products

InfiniteScroll

Another great product in this category, known for its performance and a great selection of features. For example, you can set the exact length of the page in pixels, before the extension will start pre-loading more items for the viewer. It also does that in advance, so the loading times for new content are very short. You can also pick a page, after which the 'show more' button will appear. This will allow you to mix infinite scroll with the standard more of page navigation in a more flexible way. Some of the other features include: 

Enable history (after choosing a product - the customer can click Backspace and get to the same location on the page, where they left from)

Customize loading images and phrases

Infinite AJAX Scroll

This is another great extension that allows you to prolong your visitors' scrolling experience. It's reasonably priced and has a ton of great features. Not to mention that it's one of the fastest extensions in this category - the transitions are practically seamless. It's documentation is very detailed and informative: it should be pretty easy, even for people with minimal Magento administration skills. Some of the prominent features include:

'Smart URL' function changes the URL, as users scroll

Dozens of functional and visual customization features 

Magento AJAX Scroll by Amasty

Another great solution in this list from a developer with a proven track record. Amasty offers some of the best and most stable extensions in any niche, where their products are featured. It incorporates many of the basic and more advanced features a Magento infinite scroll extension might require for great performance and customization options. 

Bookmark positions within the scroll environment - specific lines in the list (not just pages) can be bookmarked by the users

Product details view without the need to actually go to the product details page

Do you prefer the ordinary pagination design to a solution, like the infinite scroll? Have you tried any of these extensions before? Let us know.

If you know another great Magento AJAX scroll solution - share it in the comments below. We'd love to feature more great products on this list.