This is a guest post by Sophorn Chhay - marketing guy at Trumpia, a complete SMS software package with mass text messaging, smart targeting and automation tools that can greatly improve your mobile marketing.

Over 45 percent of global Internet users have purchased a product or service online. Magento is the superior online store solution that achieves great results for e-marketers looking to make a splash.  So it makes sense to utilize of all of the available options, when it comes to Magento mCommerce, as Magento is incredibly impactful when its powered by mobile marketing. Even Magento 2's backend is optimized for touch and that tells a lot about the direction of eCommerce. The mobile ecosystem itself is pushing consumers into eCommerce. Here're some of the tools and ideas, which you could explore when building a solid mobile marketing strategy for your business.

Scalability and mCommerce

Magento and mCommerce compliment each other in a number of ways. Magento’s capacity for mass inventory storage, by itself, is a potent force. When partnered with the mobile user’s instant ability to browse, locate and purchase items, Magento is an unbeatable platform. Mobile devices simplify the search process. Magento on the other end allows to make the search options virtually endless. This combination is very powerful: an Inbenta study shows that site search customers converted 43% higher.

Google reports that nine out of 10 smartphone users search online with the help of their device. A solid mobile marketing strategy can streamline user’s eCommerce access points, ensuring purchases follow instant access.

A Direct Link from Mobile Coupons

Digital coupons is an under-appreciated form of mCommerce marketing. In 2014, 50 percent of United States consumers initiated purchases after receiving a branded QR code, discount coupon or a branded text. These tools are useful across channels, and can draw in-store clients into online environments with website-specific deals, shopping cart discounts and in-stock specials. Magento is perfect for these kinds of promotions, as it has a great selection of marketing extensions.

The Mobile Prevalence

Society has become incredibly fast-paced, and consumers prefer mobile access over desktop access, which is not always available. On-the-go consumers are feeding mobile digital media, and smartphone access has surpassed desktop access at a 51-to-42 percent ratio. Magento companies are urged to follow the money, and the money, now, is in mobile.

In-App Advertising

Mobile apps will soon become irresistible advertisement platforms, transferring mobile users to Magento-powered sites instantly. United States consumers, as of 2015, spend more time using mobile apps than watching television. Additionally, Google has recently stated that its mobile search algorithms have been updated, accommodating app-based search results. In October 2015, Google indexed over 100 billion deep links in apps. Mobile apps are about to become the world’s main source of eCommerce advertisement. Magento store owners, have you built your app already?

Text Message Automation

SMS automation has made e-commerce mobile promotions possible. In the past, marketers faced a staggeringly difficult barrier to SMS-based marketing. It was nearly impossible to attract mobile users to online environments via text. Now, however, automated SMS services can reach large-scale audiences with user-specific messages, deals and loyalty offers.

Capable of housing online links, text messages access deep levels of consumer communication. Packed with custom-tailored options, geo-specific offers, one-time-only deals and even social voting systems, automated SMS platforms are effective event promotion tools. At the same time they let the consumer determine every offer. But you also have to remember that SMS marketing might be considered intrusive, if performed improperly. Adobe has a great collection of SMS marketing tips.

Viral Mobile Videos

Viral Internet videos have gone mobile - and they’re going to stay mobile. Facebook, Twitter and Instagram users are accessing the web at increasing rates via mobile. Each month, Facebook obtains over 727 mobile-only users. Magento companies are now putting stock into their social media pages, attracting massive user groups with hilarious, thought-provoking and informative mobile videos.

To successfully power an eCommerce platform, a business provider must adapt to fit modern vehicles of content delivery. The numbers don’t lie: mobile is overtaking desktop. At the same time, 240 thousand business owners are already using Magento: 26 % of eCommerce websites worldwide. Magento’s impressive processing time, page load speed and performance is undeniable. It's perfect for focusing on mobile outreach. 

What's Next?

What do you think is the future of mCommerce and how will Magento stores adapt to its growth? Are you now more inclined to create a solid mCommerce marketing strategy? Share your thoughts and ideas below.