Have you spent time looking at the statistics and research, brushing up on your knowledge of paid traffic campaigns, and made the decision that it makes sense for your company? If so, you aren’t alone. Paid traffic campaigns are nothing new and when done correctly can bring about some excellent results that not only increase traffic but increase revenues as well. Of course, on the flip side, when the campaign proceeds with no real planning, thought or foresight, it can spell disaster for your website.