HOME is where the heart is, but today, the PHONE is where the Heart is! This means cell phone has become something we can’t survive without. People interact with their phones in a very different way than they do with their PC’s. Mobile has not just revolutionized people’s lives but also the business. Consumers today are moving to mobile all around the globe. With the increasing number of people using mobile to connect with your business, it prepares you to market your products efficiently to mobile consumers on the devices they use.

As we previously highlighted in our posts - eCommerce mobile market is very important. Mobile use is growing every day and more people buy goods and services using their mobile devices. That's why we try to highlight the importance of mobile marketing strategies, not just for Magento stores, but for any kind of eCommerce business.

However, if you're still not convinced - our friends for Coupofy have prepared an awesome infographic that clearly articulates the stats behind a growing mobile user base. Learn them to find out more about the future of mCommerce. By the way, Coupofy is a great place to find deals on your favorite products. Check them out. 

This is a guest post by Sophorn Chhay - marketing guy at Trumpia, a complete SMS software package with mass text messaging, smart targeting and automation tools that can greatly improve your mobile marketing.

Over 45 percent of global Internet users have purchased a product or service online. Magento is the superior online store solution that achieves great results for e-marketers looking to make a splash.  So it makes sense to utilize of all of the available options, when it comes to Magento mCommerce, as Magento is incredibly impactful when its powered by mobile marketing. Even Magento 2's backend is optimized for touch and that tells a lot about the direction of eCommerce. The mobile ecosystem itself is pushing consumers into eCommerce. Here're some of the tools and ideas, which you could explore when building a solid mobile marketing strategy for your business.