It's happening! The biggest official Magento event of 2016 starts today. We're going to cover it for the whole duration of the event. This post will contain updates from the speakers, organizers and attendees. So if you're not visiting the event - this is the place to find all of the important highlights and updates from the Magento community and its representatives at Imagine 2016. We're excited to see all of the amazing sessions over the next 3 days.

This post is updated frequently, so feel free to check back for more juicy bits, as they come in (latest updates on top).

Imagine 2016: Day 3

Day 3 was final for Magento Imagine 2016. Lots of great sessions, keynotes and updates about Magento 2.

Congrats to Magento award winners of 2016!

Breakout sessions were also filled with some great insights

There’s no such thing as ‘too much fun’ at an Imagine after party:)

Mark these dates in your calendar

Once again Magento acknowledges the importance of the community

Some great enterprise functionality is coming to Magento 2 pretty soon

Magento 2.1 will come with some great features

Magento 2.1 coming soon!

Magento 2 order processing is twice as fast, as any of the 1.x versions

It’s all about your channel diversification

Magento is used by some of the biggest brands on the planet. This has to mean something

Keynote was packed, just like the day before

Some people are just too addicted to Magento!

Great hat for a great cause:)

Imagine 2016: Day 2

Day 2 was packed with some great sessions, keynote speeches and stats about the current state of Magento.

The after party was great. But we still can’t figure out what’s up with the hats:)

Keynote by Magic Johnson was amazing!  

Did we tell you about the awesome keynote by Magic Johnson?!

Magento mobile experience awards

Advantages of agile development

PCI compliance session

Agile development FTW!

Mr. Shepard shared some insights on card linking

Ryan Gellis is dropping some knowledge about the value of your business

Customer experience is relevant as ever


Magento dev docs are here to make your store’s deployment even more solid

Mr. Fusco shares some insights about the future of mobile commerce

More info about the Cloud Edition was revealed

Magento Enterprise Cloud Edition – a boost to the most versatile Magento version!

By the way, keynote’s kickoff was amazing!

PayPal’s Steve Fusco shared some insights about consumers

Even more stats from Mr. Lavelle. Magento 2 is picking up steam!

First Magento Masters were honored

Commerce value of over $50,000,000,000 per year. That’s Magento for you

Mark Lavelle, CEO of Magento Commerce offered an inspiring speech and shared some great stats about the state of Magento

The floor was packed way before the keynote session started

Everyone’s getting ready for Day 2. Seems like it's off to a great start:)

Imagine 2016: Day 1

Day 1 was filled with some great sessions from business owners, like Drew Pearson, Co-Founder + CEO of Lewk, and Magento professionals. They shared their Magento expertise and success stories. There were lots of goodies about Magento 2 migration and its integration potential. Not to mention that the afterparty was a blast.

Evening of Day 1…great after party atmosphere.

Celebs at Magento events! What a time to be alive!

Magento success stories are inspiring and abundant.

Ben Marks is doing his thing…inspiring and empowering Magento professionals.

Migrating to M2 is getting easy over time.

Day 1 provided tons of networking and business opportunities during session breaks.

M2 integration options are gaining momentum

Write these down:)

Testing in Magento 2 is going to be much easier.

Magento Marketplace is finally live.