A Great Cheat Sheet for Stock Images

If you follow our blog, you've probably seen us discussing the importance of images for your content and how you can create them without making any real investment. It's really easy to create nice visuals for your product pages, blog posts and social media publications. However, there might be some issues when you're using stock images for your content, like copyright grey areas, etc. 

Luckily, our friends at FirstSiteGuide have created a pretty informative and useful infographic about the intricacies of dealing with stock images. We're happy to share it with you below.

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Wrap Up Your Calendar: List of Magento Events Left in 2016

Autumn is going to be absolutely amazing for the Magento community. There are so many great events that you can attend, but there's another thing that makes this season even better. Now you can experience all of the gloriousness of a Magento event without actually visiting it. With all of the speakers, juicy sessions and insights. Magento is introducing Meet Magento World - the first official online conference for the Magento community.

In this post we'll talk about this conference and some of the other important events that you can't miss this autumn. The schedule is absolutely packed, so start planning now, if you want to attend a couple of these gatherings. Hopefully our details about the events will help you choose the most exciting ones.

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Should You Start Exploring VR Marketing Now?

VR is a relatively new technology that's steadily going over the 'early-adopters' stage with sales reaching millions. Technological giants like Sony, Facebook and HTC are actively trying to increase their share on the market that has a significant potential. This means that more and more potential clients are being introduced to VR. Apart from being interested in various forms of VR entertainment, these people may also be susceptible to various forms of advertising and promotions through this medium. Big companies already explore this medium with some success

One downside that's currently present with VR is the cost of implementation. A successful marketing product that utilizes VR costs a lot. For medium and small businesses VR is out of the itinerary, simply because it's too taxing on marketing budgets. But if you're working on long-term planning for your business, VR is a technology that can't be overlooked. And just like with any mass market tech, at a certain point, it will become affordable for more businesses. Given the possible implementations, a successful VR marketing tactic can really set you apart from your competitors. VR marketing is going to be cheaper within the next couple of years. All of the available free development products out there make this a very realistic possibility. 

In this article we'll review some of the important facts that make VR marketing a very tempting opportunity that you can't ignore. It also provides some validation for your marketing bosses, who aren't convinced about the potential value of VR technology for your business.

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Video Game Industry Lessons for eCommerce Businesses

Before you dismiss the notion that video game industry is actually a good example for eCommerce companies, I'd like you to consider the following information. Over 25% of men aged 18 and below play video games. The majority of video game players in the US are between 18 and 35 years old. So either most of them have the purchasing power now or will be the bulk of people that have it in the nearest future. These are the millennials, who currently spend the most money shopping online in the US. 

That's why the video game industry is a great example: it has the right consumer base. These are also the people, who are likely to be good with new technologies in the future. The consumer reactions to various decisions by game producers and publishers can tell businesses a lot about the mindset of their prospective clients and the business practices that won't fly with savvy online shoppers. Let's take a look at some of these examples, which might help you build an ethical and prosperous business online. The following tips should work for the majority of eCommerce niches. 

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Here's Why Your Magento Store Needs Dedicated Hosting

When evaluating dedicated server solutions for Magento, it might be tempting to go for low cost alternatives such as shared hosting.

But, you always have to remember: cutting costs that may potentially lead to decreased performance of your store is very dangerous. Dedicated hosting solutions offer scalability, stellar performance, flexibility and optimal security. A shared hosting solution can’t guarantee any of these features.

In this article we’ll show you exactly why a dedicated server for Magento has the perfect combination of great features, crafted together to create the ideal conditions for running an online business. 

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Top Magento 2 POS Extensions (Point of Sale)

Point of sale integration is very important for businesses that combine offline and online presence in their operations. In fact, for many industries, POS integration is a must-have. It provides the necessary level of flexibility and control that allows businesses to easily adjust to the fluid and, sometimes, unpredictable market conditions. 

If you're running a Magento store, then finding an adequate POS solution is not a problem at all. There are dozens of great providers, who will also consult you and even perform the integration for you. There are tons of great point of sale extensions at Magento Connect that you can test. But what about Magento 2? What's the situation with point of sale solutions for the latest iteration of the biggest eCommerce platform? 

Unfortunately, the current lineup of Magento 2 POS extensions is limited, to say the least. In fact, there's only a handful of providers, who offer a solution at this point. Mainly because POS integration requires complex coding and Magento 2 is relatively new. It's expensive to develop POS solutions for Magento 2. But, the situation is getting better. 

In this post we'll review the available POS extensions for Magento 2 and detail their differences, so you could make a more educated final decision. 

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Top 6 Magento Form Builders

Forms are essential for lead generation. In fact, they're essential for most of the customer acquisition efforts. It's pretty obvious and doesn't require that much explaining. You have newsletters, you have mailing lists for specific offers, etc. And for most of these people signed up through a form, in one way or another. 

And that's why it's unfortunate that Magento, by default, doesn't have that much functionality when it comes to creating custom forms for your users. Be that a pop up form on your blog or a sign up form in a sidebar - there isn't much you can do to make it work. That's even more true, if you're not a tech person. 

Fortunately, there are tons of great Magento extensions that can help you create amazing forms for your promotions, deals and other lead generation efforts. We wanted to highlight and review some of the most popular Magento form builders that can work for any type of Magento store and eCommerce niche. 

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5 Rules for Building a Successful Online Store on a Tight Budget

Many people feel that they can’t open an online store because it seems like a costly endeavor. But the truth is very different. We live in the internet age. Freemium business model is the go-to-market strategy for many businesses. There are many tools and guides online that can help you build a good online store with very limited investment, both in time and money. If you're on a tight budget, but really want your own eCommerce store - the following tips are for you. 

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Top 6 Magento FAQ Modules

Frequently Asked Questions, or more commonly known as FAQs, are an important part of your website's navigation and customer care experiences. FAQs provide valuable tips about anything, related to your company and/or your products. FAQ sections take the load off your customer support, increase sales and even boost your SEO. They are particularly useful for small businesses.

Having all of this mind, we decided to collect some of the best Magento FAQ modules that meet some of the most important requirements: usability, ease of use, quality, reliability and value. If you think that your site's FAQ section needs a makeover - this collection is a great place to find the perfect solution for your store. 

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