Blog

5 Tips to Personalize Magento 2 Store Experience


Magento is one of the leading software for building up a complete eCommerce website for showcasing products or services for customers to buy and consume. According to W3Techs, Magento proves to be the foundation of 1% of all the websites we see on the internet. 

If talking about numbers, we can deduce that Magento is powering around 10million websites, being one percent of the 1.5billion websites in total. These statistics are about the actual usage of the platform and not speculated ones. Though many online stores fail in the initial users and do not make survive for long, we can say the active number of stores utilizing the Magento eCommerce application to be around 1/4 million.

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Top 7 New eCommerce Books for Spring

We would like to share a series of the top best eCommerce must-reads (based on customer ratings on Amazon) for online stores owners, helping to stay ahead of the curve, in one of the fastest-moving industries in the world.

You’ll learn how to get started your business and how to succeed therein. 

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5 eCommerce Tools for 2019

Guest post by Competera

In 2018, E-Commerce Sales made up almost 12% of global retail sales, and its growth is projected to reach a staggering 17.5% in 2021. As online shopping becomes more popular and widespread, sellers engage in fierce competition for the customer’s attention. Today we are taking a look at must-have e-tailers’ munition to win the battle for traffic and conversion.

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9 Easy Tips For Improving Your eCommerce Email Marketing

So much of business is handled over the internet these days. The world of eCommerce is booming and it’s not hard to see why that is: the world is online nowadays, and it represents an excellent opportunity for business, with the ability to sell to people who, previously, you would never have been able to connect with. One of the multitude of tools available to you, as the operator of an eCommerce brand, is email marketing. Email marketing is a unique way to market your products and services. It allows you to talk directly with your individual clients and gives you unlimited opportunities to boost your sales. However, getting it right can be deceptively difficult. 

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Using Analytics to Understand Customer Needs

Data, data, data everywhere but not a bit to use. Well, that’s not true, but it’s partially correct. Businesses have plenty of data to understand their customer needs, but with so much data it’s hard to determine what is useful or not. Digesting and analyzing the data your business collects can be the difference between success or failure. Breaking the data into channels first can help simplify the process and allow your teams to draw better conclusions. Let’s take a look at the three most common channels.

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Why Marketing Automation is Vital to Your eCommerce Business

You’ve probably been hearing this for a while. 

Marketing Automation is the solution to every small or bigger business that is struggling with the infinite marketing workflow.

Over the last decade, marketing technology has evolved in accordance with the needs of the marketers. And two of the main pain points each marketer is facing are lack of time and multitasking.

Marketing Automation aims to simplify the overcomplicated processes, release some pressure from their already packed calendar and build a cost-effective marketing strategy. To further understand this let's take a quick look at the benefits of Marketing Automation for your eCommerce business! 

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5 Free eCommerce Marketing Strategies

There can be little doubt of how important marketing is to grow a business. Companies both big and small plug a great deal of their capital into their marketing in an effort to extending their reach. But even when you’ve poured money into your marketing, there isn’t always a guarantee that there will be a return.

The internet is creating many opportunities for cost-efficient marketing, however. Well-crafted digital content and innovative customer engagement strategies already outrank TV ads in terms of reach. In addition, the costs associated are constantly decreasing as the skills involved become more widespread.

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Tips to Improve Your Online Store Revenue with Cross-Selling and Upselling

Amazon turns 25 years old this year, and the e-commerce giant already commands over 37% of the online sales market. Within three years, estimates put that figure at 50%. While your online venture probably won't reach these heights, this is a massive market with plenty of room for new entry and growth.

It's fast-moving, though. It's not enough anymore to just offer up your wares on a static web page and hope that someone comes along to enter their payment information. The company's that survive and thrive in the online space are those that continue to innovate and expand.

One of the ways that you can do this is to offer more products and services to current and potential customers. You can accomplish this through a systematic program of upselling and cross-selling.

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