Tips for Measuring Omnichannel Marketing Success

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Gone are the days when customers did their shopping just one way – in a brick and mortar store, most likely in the same neighborhood where they live. Now, customers can buy what they want, when they want it, in whatever manner they choose. From the phone that you have in your pocket, to the tablet in your bag, to the computer on your desk, and of course, to the storefront in your neighborhood, you have more ways to shop than ever before.

The whole point of omnichannel selling is to be able to reach customers wherever they are, on your Magento website, on social media pages, or in your store, and to create a seamless customer experience for them no matter how they choose to engage with your business. Consider current shopper behavior – a consumer may go into your brick and mortar store to buy, purchase products online, or search and buy on their phone or tablet. However your customers interact with your company, it’s important that you provide them with a positive and consistent experience.

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How to start prioritizing security

5 tips that will get you up to speed

Magento is used to power more than 250,000 web stores worldwide, handling over $100 billion annually. It is one of the most popular e-commerce platforms out there, which also makes it a lucrative target for hackers.

That does not mean that Magento is less secure than their competitors. In fact, they are known to be pretty good at security. Despite this, it is certainly time for web store owners to start caring about security.

Due to the increased attention to security in media, trust has become even more crucial than before. Your customers need to feel confident that you will protect their data if they share their payment details with you.

However, there is no need to feel overwhelmed. Security does not need to be that hard! Here come five tips to help you get started.

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CHECKLIST for eCommerce Website #1: HTTPS over SSL

Our MageCloud team has been working with eCommerce clients for up to 10 years and every time we face the similar issues in the area. So, we decided to add a new category to our blog – CHECKLIST for eCommerce Website of the most common mistakes that you should take into consideration when launching/while running your online business.

Let's start with a number one pain point – URL in the address bar and its behind-the-scenes issues such as HTTPS over SSL and 301 redirects.

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7 Ways to Speed Up Magento 2 Performance

Magento 2 is the next generation of the popular eCommerce platform. Among the main features of it is improved performance as compared to M1.

Indeed M2 comes with Full Page Cache in a free Community Edition.  M1 has it in Enterprise version only.

But still we see lots of slow Magento 2 complains. How to fix it? Below I will give you 7 ways to boost M2 performance.

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Bot Wears Prada or AI in Fashion eCommerce

New York, London, Milan, Paris... September is hot fashion week season, so we decided to focus on fashion ecommerce this time.

The global fashion industry value represents 2% of the global Gross Domestic Product and amounts to an estimated $3 trillion. Apparel being classified by the World Bank in the broader category of manufacturing, represented 15% of the global GDP in 2016.

Thought, a decade ago, there was skepticism at the idea of selling clothes online, currently, apparel is one of the biggest growth stories on the product-based side of the digital commerce universe. If it were a country, it would represent the seventh-largest economy in the world. 

eCommerce has shifted fashion industry from strictly brick-and-mortar space to a more mobile and social media-friendly one, which has opened up in applications of AI in fashion that may help to mold the future of the customer experience.

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Hot eCommerce Season Is Coming - Let's Prepare For It In Advance!

HOT ECOMMERCE SEASON IS COMING... Halloween, Black Friday, Cyber Monday, Christmas, and New Year are all just on our doorsteps. So, it’s time to focus on the new season of spirit-stirring ecommerce events.

Thought, previously we shared our recommendations on some top events in the e-commerce space to attend till the end of the year, we decided to take a closer look at those, taking place this October. 

If you are concerned with ecommerce business and you want to stay on track on the latest trends, updates, tactics and technologies, we highly recommend you to attend the most promising events in the ecommerce world. Combine networking and learning, and you’ll be already one step ahead of competition in devising your new online strategies.

And the icing on the cake...These events take place in different amazing places in the world you will enjoy for sure.

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