MagentoLive UK 2015: Community Highlights
MagentoLive UK is one of the biggest Magento events, almost as big as the Imagine conference. It features the brightest Magento experts and pros from all over the world. The volume of valuable and insightful information shared by them is pretty overwhelming and that's why it's impossible to learn everything the conference has to offer.
That's why we gathered some useful highlights from the Magento community members, who attended MagentoLive UK this year. These updates include marketing, business and technical bits on Magento and Magento 2. Lots of great insights and actionable tips, which you can use in your Magento and eCommerce business practice.
"After selecting the product, send the customer to the shopping cart" #MLUK15 ...but this depends on your UX preference. Always A/B test!
— Paul Casey (@PCasey86) June 22, 2015Implementing PayPal express checkout improves conversions by up to 70% #MLUK15
— lars carlsson (@lars_carlsson) June 22, 2015"After selecting the product, send the customer to the shopping cart" #MLUK15 ...but this depends on your UX preference. Always A/B test!
— Paul Casey (@PCasey86) June 22, 2015According to @PaulSmithDesign key areas where retailers need to offer flexibility are delivery and payments #MLUK15
— dotmailer (@dotmailer) June 22, 2015Strong emphasis on #express checkout @PayPalUK to up conversions to 70% and flex #Shipping @PaulSmithDesign #MLUK15 #ecommerce @magento
— eva pascoe (@EvaPascoe) June 22, 2015"Email allows you to build loyalty and a relationship" @JimClark99 #MLUK15
— Andrew Stokes (@stokes88) June 22, 2015Email personalisation... gone wrong? :) #MLUK15 pic.twitter.com/prqawMUZYf
— Chris Chamberlain (@ChrisChamberln) June 22, 2015Pony Express will enable payment within email. This could revolutionise email marketing for #ecommerce #MLUK15 pic.twitter.com/6e0Pj844nh
— Ampersand (@AmpersandHQ) June 22, 2015"Marrying data and user experience gives a richer view of your customers" #MLUK15 pic.twitter.com/DgSUKy5BAj
— Andrew Stokes (@stokes88) June 22, 2015Collect data to tailor your campaigns. @JimClark99 nothing is more annoying than receiving sale offers for products not in your size #MLUK15
— Benno Lippert (@bennolippert) June 22, 2015Jim Clark of @Econsultancy : "Gifs are replacing video's in e-mail" #MLUK15
— Pieter Caluwaerts (@CaluTweets) June 22, 2015Email Marketing provides the second best ROI for merchants after #SEO via @Econsultancy's @JimClark99 #MLUK15 pic.twitter.com/fcZF89csNY
— James Bavington (@jamesbavington) June 22, 2015Email trends: 1. Simplification 2. Fewer buttons 3. No video - use GIFs #MLUK15
— Screen Pages (@screenpages) June 22, 2015@magento working with key extension companies to get them #Magento2 ready #MLUK15
— WebShopApps (@WebShopApps) June 22, 2015@magento #1 in Internet Retailer 1000 #MLUK15
— WebShopApps (@WebShopApps) June 22, 2015#MLUK15 "if you optimize for the average user - you get average results" -> Great quote.
— Grant Kemp (@ukandroid) June 22, 2015Interesting; @lukefowell suggests using JSON over XML (agreed!) but @Magento 2 will still use XML files? #MLUK15
— Graeme Lambert (@graemelambert) June 22, 2015#Magento v1.14 and 1.14 will be supported (security and quality improvements) for 3 years after Magento 2 is available to public. #MLUK15
— Ampersand (@AmpersandHQ) June 22, 2015Magento 1 will be supported for 3 years from date of Magento 2 launch (no feature updates) #MLUK15
— Screen Pages (@screenpages) June 22, 2015Will be a scan against other extensions on Connect for #Magento2 to reduce plagiarism #MLUK15
— WebShopApps (@WebShopApps) June 22, 2015If we had to pick the word most uttered so far today, "personalisation" wins hands down #MLUK15
— Folk (@folkwithpurpose) June 22, 2015Like Imagine the questions at #MLUK15 are pre-determined. Wondering how long before someone breaks protocol and asks out loud!
— WebShopApps (@WebShopApps) June 22, 2015music to my ears; @jcowie mentioned replacing MySQL with ElasticSearch! #MLUK15
— Graeme Lambert (@graemelambert) June 22, 2015"Social advocacy gives your organisation authentic reach" with @tamicann @magento #MLUK15
— Tryzens Group (@Tryzens) June 22, 2015Social media vs. paid media via @tamicann #MLUK15 pic.twitter.com/JfDovxSY45
— Screen Pages (@screenpages) June 22, 2015Page composition in #Magento2 is much more granular, giving increased reusability. #mluk15 pic.twitter.com/XZuuZL5eQD
— Ben Marks (@benmarks) June 22, 2015Good looking tech stack for Magento 2. #MLUK15 pic.twitter.com/aYXWsVfEYr
— Félix Delval (@fe_lix_) June 22, 2015Templates of #magento2 have template engine as $this and block context as $block. #MLUK15
— Sergii Shymko (@SergiiShymko) June 22, 2015eBay Enterprise average conv. rates from 50 of their retailers:
mobile - 0.60%
tablet - 0.94%
desktop - 1.65%
#MLUK15 #convrates #retail
— Paul Casey (@PCasey86) June 22, 2015The retail landscape is changing #MLUK15 pic.twitter.com/foOh0b2rOg
— HTK (@HTKHorizon) June 22, 2015Service Contract Interfaces #MLUK15 @AntonKril pic.twitter.com/otz0SbvLea
— WebShopApps (@WebShopApps) June 22, 2015In #Magento2 have semantic versioning of modules, so module dependency now explicit down to patch level #MLUK15
— WebShopApps (@WebShopApps) June 22, 2015A. B. T.! #MLUK15 https://t.co/tvg8yZZ9Gt
— Ben Marks (@benmarks) June 22, 2015Great to hear that mobile/responsive is at the centre of the ecomm strategies of these B2B ecomm companies at #MLUK15
— dotmailer (@dotmailer) June 22, 2015One message that is running through all talks at #MLUK15 "one size does not fit all" - make your consumers feel valued
— Andrew Stokes (@stokes88) June 22, 2015Optimization for browser in #magento2 #MLUK15 via @970gts pic.twitter.com/k6YlnxdwuI
— WebShopApps (@WebShopApps) June 22, 2015Still some work to do in the checkout performance in #magento2 but getting there! #MLUK15 @970gts pic.twitter.com/Zvrt3LNQDD
— WebShopApps (@WebShopApps) June 22, 2015End-2-End testing #Magento2 is 25% faster than 1.x @970gts #MLUK15
— WebShopApps (@WebShopApps) June 22, 2015"You know your customer but learn what you need to measure about their activity" @MacfarlanePKG at #MLUK15 B2B ecomm panel
— dotmailer (@dotmailer) June 22, 2015"We're working closely with @zend, and the early results of #Magento2 with PHP7 look extremely promising." - @970gts #MLUK15
— Ben Marks (@benmarks) June 22, 2015Checkout communication in #Magento2 is characterized by data exchange rather than XHTML. #MLUK15
— Ben Marks (@benmarks) June 22, 2015Key takeaway from @MacfarlanePKG - benchmark your site against B2C sites not just competitors to drive a better customer experience #MLUK15
— dotmailer (@dotmailer) June 22, 20152000% increase in catalog views and double checkouts per hour for #Magento2 #MLUK15 https://t.co/isdXPa9BCU
— iWeb (@iwebtweets) June 22, 2015#MLUK15 Marketplace opening reception pic.twitter.com/xDeYORnNWu
— DCKAP (@DCKAP) June 22, 2015http://t.co/5b4dQsdsZt notification service will be launched in approx. 1 week #mluk15
— GetCommerce (@GetCommerce) June 22, 2015Interesting session on B2B strategies on #MLUK15. CRM/ERP systems sit lots of data, very little of it often used in webshops. @softronicecom
— Oskar Lind (@oskarlind) June 22, 2015Partying at #MLUK15 & looking forward to another conference day @magento pic.twitter.com/zBGTN3PpQm
— Keren Adam Aminia (@MagentoKeren) June 22, 2015Felt embarrassed asking @AntonKril a banal question until seeing this with @wsakaren @andyslater #MLUK15 pic.twitter.com/32vDXsz3IC
— Kevin Walker (@tuxmytty) June 22, 20154,23km yesterday & 4,19km today #magerun thx @brentwpeterson @vkerkhoff @raybogman for slow running w/ me :) #MLUK15 pic.twitter.com/bKxduwwnVv
— Anna Völkl (@rescueAnn) June 23, 2015Startup Success #MLUK15 what we would do differently FFF pic.twitter.com/jMQVRSNzse
— DCKAP (@DCKAP) June 23, 2015The most important PowerPoint slide you'll see today! Props to Oliver @Idle #MLUK15 pic.twitter.com/rclFiIeGx8
— Patchworks (@gopatchworks) June 23, 2015Well done Gary @SagePayPartners #MLUK15 pic.twitter.com/bhB9wTnIjV
— ebizmarts (@ebizmarts) June 23, 2015It's a known fact that in menswear, the return rates of items bought online is lower than in womenswear. #MLUK15 pic.twitter.com/tZMHJqWS6Y
— Dave Sims (@sheepfred) June 23, 2015"Niche" is the keyword of the day at the startup success session. There's some good advice for startups on http://t.co/MTSrTq7LTB #MLUK15
— Magento Fox (@magentofox) June 23, 2015Ignacio de Paula, CEO, ebizmarts, trust your guts, you have to focus on brand awarness and loyal customers #MLUK15 pic.twitter.com/dLj1qERuk7
— lars carlsson (@lars_carlsson) June 23, 2015Did you know 85% - 90% of commerce still happens offline. Nice POS solution with Magento for that. #MLUK15 #magento pic.twitter.com/iyuoSKpio7
— Frank Houtappels (@frankhoutappels) June 23, 2015AXA was able to get Magento up and running so quickly that it didn’t allow management to shoot down the idea #MLUK15
— Brent W. Peterson (@brentwpeterson) June 23, 2015People loved the clever and funny keynote by Gordon.
Gordon Henderson from @AXAUK is the Tony Stark of insurance #FACT #MLUK15
— Folk (@folkwithpurpose) June 23, 2015The need for going mobile is clearer than ever before #MLUK15 http://t.co/fO3LIScL2X https://t.co/0SlT5QcffT
— X-POS Magento (@XPOS_Magento) June 23, 2015So this is how an integrated store works. Simple! #MLUK15 pic.twitter.com/yKvN2KY8D7
— Magento Fox (@magentofox) June 23, 2015WINNER! Our @shaughnlgh in the winning #MLUK15 dev team! Well done! Gr8 choice @benmarks @magento via @MagentoKeren pic.twitter.com/mSMvQLdgDB
— Fontera eCommerce (@FonteraDigital) June 23, 2015Interesting that there's potential for ElasticSearch to be part of Magento2 out of the box. #MLUK15
— Graeme Lambert (@graemelambert) June 23, 2015Integrations one of the biggest tech barriers to growth. Lots of work to be done there. In line with ERP/CRM data being underused. #MLUK15
— Oskar Lind (@oskarlind) June 23, 2015Are you using "SUBMIT" as a call to action button...? Don't! #MLUK15 #UX pic.twitter.com/dXurE96Uu8
— Paul Casey (@PCasey86) June 23, 2015Humans respond more to loss aversion messages than to benefit gains! #MLUK15
— Steven Shaw (@greygorn) June 23, 2015"Understanding cultural differences is a key to international success and requires investigation" -Marius Padureu #MLUK15
— lars carlsson (@lars_carlsson) June 23, 2015"Magento Deployment Oversights" w/r/t PCI #MLUK15 pic.twitter.com/OLcriJ3mVI
— Ben Marks (@benmarks) June 23, 2015Simple but effective customer psychology from @kathpay. People in your site's images should look towards your CTAs #MLUK15 #CognitiveEasing
— Magento Fox (@magentofox) June 23, 2015"PCI Merchant Levels" #MLUK15 pic.twitter.com/NFc2aaiAaM
— Ben Marks (@benmarks) June 23, 2015CEO @GeckoVoice: The dirty secret about Product Info Managment: We do it already, we just don't call it PIM. We just call it work #MLUK15
— Rebecca Troth (@RebeccaLTroth) June 23, 2015#mluk15 5% of eRetailers sitting on top of 70% of revenue, partly because the big guys have Product Information Management tools @geckovoice
— Mocatta.Biz (@MichaelMocatta) June 23, 2015Mike Stainthrope from @RSPCA_official we salute you. "Customers aren't necessarily interested in the what. It's all about the why" #MLUK15
— Folk (@folkwithpurpose) June 23, 2015"HAL's going to be a nice guy" - Great insights on PIM future with Jan from @GeckoVoice #MLUK15 @softronicecom pic.twitter.com/aeRY4RuTc0
— Oskar Lind (@oskarlind) June 23, 2015Magento/eBay Enterprise over a 1Bil company #MLUK15 @chayman
— Brent W. Peterson (@brentwpeterson) June 23, 2015MAgento 240k+ customers, 300+ Partners, 4500 Cert Devs #MLUK15 @chayman
— Brent W. Peterson (@brentwpeterson) June 23, 2015Reporting coming to @magentoconnect - cannot wait for this new system, so utterly required #MLUK15
— WebShopApps (@WebShopApps) June 23, 2015#magento2 brings faster time to market and lower development cost. Migration will be a challenge though. #MLUK15 pic.twitter.com/GvFS2HFSRa
— Oskar Lind (@oskarlind) June 23, 2015Magento Connect - 2.6M downloads last year! #MLUK15 @ProductPaul
— Brent W. Peterson (@brentwpeterson) June 23, 2015"Have embraced a new style of development for #Magento2” @ProductPaul #MLUK15 - well done for acknowledging the work of the community guys!
— WebShopApps (@WebShopApps) June 23, 2015In the most recent Magento release, more support for automated testing #MLUK15 pic.twitter.com/8YgqrCDomJ
— Ampersand (@AmpersandHQ) June 23, 2015We are ahead of Oracle and IBM. 3 times more deployments than Demandware @chayman #MLUK15
— WebShopApps (@WebShopApps) June 23, 2015@MagentoU partnering with Leeds Beckett University #MLUK15 for @magento Training and Certification pic.twitter.com/XKSc6i9YmS
— DCKAP (@DCKAP) June 23, 2015Find the right partner . Lessons Learned. Vandy Santos, Nestle #MLUK15 pic.twitter.com/eBHecM1EcE
— DCKAP (@DCKAP) June 23, 2015Nestle created a zero click order system based on BabyNes. (Pretty cool stuff) #MLUK15
— Brent W. Peterson (@brentwpeterson) June 23, 2015Great Magento usage stats from @chayman #MLUK15 pic.twitter.com/dTafZsifPx
— Screen Pages (@screenpages) June 23, 2015Top EU retailers using @magento including dotmailer client @hornby #MLUK15 pic.twitter.com/dZmGqFjT40
— dotmailer (@dotmailer) June 23, 201543% of top 100,000 UK websites use @magento compared to 31% in France, 41% in Netherlands and 26% in Germany #MLUK15
— Folk (@folkwithpurpose) June 23, 2015And @brpressley just closed #MLUK15 by announcing #MLUK16...
Park Plaza Westminster, 20-21 June 2016 pic.twitter.com/YAqiCGyyBN
— Ben Marks (@benmarks) June 23, 2015
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