Nowadays, more users access the Internet via their mobile devices. It has promoted Internet giants like Google to adopt the mobile first approach. The concept of responsive design (which involves creating a website that functions optimally across various platforms) has made the mobile first approach easier. Even with responsive layouts, there is still a lot that can be done to get website optimization for mobile devices spot on.

If you are looking to optimize your website for mobile devices, there are several alternatives that you would need to consider. In this post, we would be taking a look at some of the things you can do right to optimize your website for mobile devices.

1. Adopt a mobile design approach

Most websites were developed with the idea of serving mainly desktop users. The introduction and growth of smartphones come led to an increase in demand for the mobile-friendly websites. To meet this demand, we have to adopt a mobile design approach when designing a website. The concept of mobile-first is essential, and the critical step to optimizing your site for mobile devices. For instance, it was successfully adopted by this IPVanish VPN review.

2. Optimize your resources; icons, images, etc. 

Resources such as icons, images, videos are typically the largest consumers of bandwidth on websites. Large-sized images translate to higher bandwidth consumption, which eventually leads to slower websites. Optimizing your websites for mobile devices means you would need to trim the size of your resources. Small-sized images and icons indicate your site will load a lot faster on mobile devices.

3. Web Caching

The idea behind web caching is merely saving a copy of the webpage so it can easily be accessible anytime a user revisits the page. Web Pages are cached (saved) on local storage whenever a user visits the web page for the first time. So whenever the user revisits the page the saved page loads. That optimizes the load time and also saves bandwidth. The main goal of web caching is to improve the performance of websites and reduce the number of backend calls made when loading a page.

4. Lazy-loading 

The concept of lazy loading involves loading the contents currently in the users' view while surfing the website. As the user scrolls down or up as the case may be, more content is gradually loaded. This concept ensures that only relevant materials are pre-loaded. If there are large images and video content on other pages, the website does not load them unless the user wants to view those pages.

5. Preloaders

Preloaders are predictive ways of telling the browser about pages that the user might want to navigate to next. For example, a user might want to visit the about us page after landing on the home page. Preloaders ensure that the about us page is loaded before the user clicks on the page. It should be noted at this point that preloaders don't usually work all the time, but it is worth a try.

In conclusion

Website optimization for mobile devices isn't such a difficult task. All that is required is dedication and the willingness to apply all that has been outlined in this post. I am sure you might already be familiar with some of the concepts mentioned here. All that is required now is practice.

It’s good practice as well to test your mobile optimization in-house by accessing the Magento store through your smartphone devices. 

And don't forget about boosting your mobile sales.