When you're selling a product online, your ultimate goal is to generate sales. And if you want to boost your sales, the key is to compel your customers to click the Add to Cart button.
Here are seven remarkable ways that you can do to make it happen:
1. Write a great microcopy
Copywriting is a significant part of any digital marketing strategy, which is why you have to be deliberate with your choice of copy. It can be a massive influence on the buying behaviors of your customers.
Usually, when you think of copy, you might be thinking of the texts around your website's homepage. You also think of copy inside the ads that you make for your shop.
However, the copy present on your Add to Cart page is also essential. Although it may not be as long as other copies on your site, it can still influence your buyers' behaviors.
Since it's not that long, we call it micro-copy.
Your micro-copy can help push your customers to purchase whatever it is that they're contemplating on buying. That's why you have to test different micro-copies until you find the one that gives you the best results.
2. Place conversion action buttons above the fold
We've all heard that content above the fold is the one that gets the most attention from visitors to your site. This idea's side effect is that people might be packing a lot of information on that small space to ensure that everything they want to convey is there. However, this shouldn't be the approach.
Although it's best to place conversion buttons above the fold, you also have to ensure that there is something to grab and keep your site visitor's attention. That way, visitors will more likely scroll through your website.
3. Create a sense of urgency and scarcity
One effective way to improve your add-to-cart rate is by creating a sense of scarcity or urgency in your buyers. People don't want to miss out on anything, especially a good deal.
This simple psychological trick will help you get your buyers to add the items they're eyeing into the cart.
There are many ways you can create that sense of urgency and scarcity. A popular method is to show the limited stock levels of the item.
Another effective strategy is to include a countdown for limited time offers. You can also offer discounts that end at a certain point in time to compel them to buy the item.
4. Include trust-building elements
Recent trends have shown that more online shoppers are becoming distrustful of online brands. This distrust means that you have to make more of an effort to take back that trust or to get it in the first place.
It might seem like a hurdle, but it's an opportunity for you to stand out from the crowd.
There are several ways you can build trust. For example, you can show your reviews and testimonials in a prominent place that your potential buyers can see.
You should also highlight important information and be as transparent as possible about the product you're selling. For example, make sure to include specifications and details about the product in the product description.
Don't focus on fluffing the product up if you haven't added the specifications of it yet.
5. Don't crowd your product pages
Your product pages include your Add to Cart button, so you want that Add to Cart button to stand out the most aside from the product itself.
One thing that will hinder that is if your product page is too crowded. That visual clutter is going to remove focus from the action you want them to do the most.
Focus on two things with your product pages. You either want them to add the product to their cart, or you want them to find a similar product to the one open right now.
Other goals are irrelevant and shouldn't get that spotlight in the product pages.
6. Use promotional language
If you want to increase your Add to Cart rate, you might want to use a promotional strategy through language or pricing.
A great way to get people increasingly interested in a product is by creating a temporary discount. If you do this strategy, make sure that you can display the old price so that buyers can picture how much they're saving.
You can also issue a sudden Free Shipping promotion and promote that deal through all of your channels. Remember to reflect that in all the places relevant around your site for it to work.
7. Optimize for mobile purchases
When creating your website, you're probably picturing it on your desktop. However, you have to know that more and more people rely on their phones to access the Internet.
Therefore, you have to remember to optimize your site for mobile purchases as well.
There are many ways you can do that. One example is ensuring that the Add to Cart button is immediately viewable without scrolling down on the phone. That way, it's easier for your potential buyers.
You also have to make sure that things are appropriately formatted to look janky and awkward when viewing your site on their phones.
Optimizing your e-commerce website to boost Add to Cart rate allows you to increase your sales. Hence, we suggest that you follow a tip or two from this list and see how it can impact your revenue.
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Jake Rheude is the Director of Marketing at Red Stag Fulfillment, a trusted third-party logistics company. He has years of experience in e-commerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.