Blog: marketing

Who Runs Online Shopping World? Men VS. Women

What do user groups like to shop at your online store? Who are the personas you are optimizing your shop for? Have you considered what it means if the majority of your users are male or female?

Anyone involved in eCommerce must provide the best possible user experience for visitors to their store. In order to choose the right form of communication and appropriate context for making purchases, you must have some knowledge of who your customers are. Gender has become a significant defining characteristic of your customer base.

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5 Free eCommerce Marketing Strategies

There can be little doubt of how important marketing is to grow a business. Companies both big and small plug a great deal of their capital into their marketing in an effort to extending their reach. But even when you’ve poured money into your marketing, there isn’t always a guarantee that there will be a return.

The internet is creating many opportunities for cost-efficient marketing, however. Well-crafted digital content and innovative customer engagement strategies already outrank TV ads in terms of reach. In addition, the costs associated are constantly decreasing as the skills involved become more widespread.

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10 Steps to Set Up a Referral Program for Your eCommerce Store

Guest post by Omnistar 

A referral program is one of the best things you can do for your eCommerce website. Not only will it increase your traffic, it can dramatically increase your sales.

Referral programs are effective because it utilizes the power of trust. With it, your customers can refer their family members and friends to your site. Since the customer is closed to them, the response is often better than having a customer service agent cold call someone.

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Tips for Measuring Omnichannel Marketing Success

Guest post by 

Gone are the days when customers did their shopping just one way – in a brick and mortar store, most likely in the same neighborhood where they live. Now, customers can buy what they want, when they want it, in whatever manner they choose. From the phone that you have in your pocket, to the tablet in your bag, to the computer on your desk, and of course, to the storefront in your neighborhood, you have more ways to shop than ever before.

The whole point of omnichannel selling is to be able to reach customers wherever they are, on your Magento website, on social media pages, or in your store, and to create a seamless customer experience for them no matter how they choose to engage with your business. Consider current shopper behavior – a consumer may go into your brick and mortar store to buy, purchase products online, or search and buy on their phone or tablet. However your customers interact with your company, it’s important that you provide them with a positive and consistent experience.

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Should You Start Exploring VR Marketing Now?

VR is a relatively new technology that's steadily going over the 'early-adopters' stage with sales reaching millions. Technological giants like Sony, Facebook and HTC are actively trying to increase their share on the market that has a significant potential. This means that more and more potential clients are being introduced to VR. Apart from being interested in various forms of VR entertainment, these people may also be susceptible to various forms of advertising and promotions through this medium. Big companies already explore this medium with some success

One downside that's currently present with VR is the cost of implementation. A successful marketing product that utilizes VR costs a lot. For medium and small businesses VR is out of the itinerary, simply because it's too taxing on marketing budgets. But if you're working on long-term planning for your business, VR is a technology that can't be overlooked. And just like with any mass market tech, at a certain point, it will become affordable for more businesses. Given the possible implementations, a successful VR marketing tactic can really set you apart from your competitors. VR marketing is going to be cheaper within the next couple of years. All of the available free development products out there make this a very realistic possibility. 

In this article we'll review some of the important facts that make VR marketing a very tempting opportunity that you can't ignore. It also provides some validation for your marketing bosses, who aren't convinced about the potential value of VR technology for your business.

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Video Game Industry Lessons for eCommerce Businesses

Before you dismiss the notion that video game industry is actually a good example for eCommerce companies, I'd like you to consider the following information. Over 25% of men aged 18 and below play video games. The majority of video game players in the US are between 18 and 35 years old. So either most of them have the purchasing power now or will be the bulk of people that have it in the nearest future. These are the millennials, who currently spend the most money shopping online in the US. 

That's why the video game industry is a great example: it has the right consumer base. These are also the people, who are likely to be good with new technologies in the future. The consumer reactions to various decisions by game producers and publishers can tell businesses a lot about the mindset of their prospective clients and the business practices that won't fly with savvy online shoppers. Let's take a look at some of these examples, which might help you build an ethical and prosperous business online. The following tips should work for the majority of eCommerce niches. 

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