According to HostingPill, there will be over 2 billion online customers by 2020. What is more encouraging is the fact that the average web site conversion rate is 2.86%. This gives us a fair idea of how eCommerce sales are expanding.
The way people are shopping is changing. Competition online is steeper and the advertising rates are higher and there are many new challenges involved.
Larger retailers or companies with huge budgets have money to spend on advertising and marketing.
Luckily, there are plenty of ways to drive traffic to an eCommerce site without even spending a penny.