Guest post by Competera
In 2018, E-Commerce Sales made up almost 12% of global retail sales, and its growth is projected to reach a staggering 17.5% in 2021. As online shopping becomes more popular and widespread, sellers engage in fierce competition for the customer’s attention. Today we are taking a look at must-have e-tailers’ munition to win the battle for traffic and conversion.
Working in the sea of never-ending changes isn’t easy. Talking about the current digital landscape, it is changing by leaps and bounds. Those who have experienced the field exactly know that there is only a specific number of methods that actually work.
So much of business is handled over the internet these days. The world of eCommerce is booming and it’s not hard to see why that is: the world is online nowadays, and it represents an excellent opportunity for business, with the ability to sell to people who, previously, you would never have been able to connect with. One of the multitude of tools available to you, as the operator of an eCommerce brand, is email marketing. Email marketing is a unique way to market your products and services. It allows you to talk directly with your individual clients and gives you unlimited opportunities to boost your sales. However, getting it right can be deceptively difficult.
You’ve probably been hearing this for a while.
Marketing Automation is the solution to every small or bigger business that is struggling with the infinite marketing workflow.
Over the last decade, marketing technology has evolved in accordance with the needs of the marketers. And two of the main pain points each marketer is facing are lack of time and multitasking.
Marketing Automation aims to simplify the overcomplicated processes, release some pressure from their already packed calendar and build a cost-effective marketing strategy. To further understand this let's take a quick look at the benefits of Marketing Automation for your eCommerce business!
There can be little doubt of how important marketing is to grow a business. Companies both big and small plug a great deal of their capital into their marketing in an effort to extending their reach. But even when you’ve poured money into your marketing, there isn’t always a guarantee that there will be a return.
The internet is creating many opportunities for cost-efficient marketing, however. Well-crafted digital content and innovative customer engagement strategies already outrank TV ads in terms of reach. In addition, the costs associated are constantly decreasing as the skills involved become more widespread.
Guest post by TemplateMonster
Living nowadays, you can’t deny that digital progress develops every day. Every single season, modern technologies become even more creator-friendly. For these simple reasons, these days, building a top-notch website is as easy as falling off a horse. As a result, website creation becomes an absolutely code-free process. Nowadays, you won’t need to have any special skills to manage the desired website and that’s pretty cool! However, there are so many voguish design elements and trendy functions… So, how can you choose between them?
As you can see, new web design trends appear every month and I bet you don’t need all of them! In this post, I selected the most lucrative UI components and website features from top-rated Magento themes. All of them were designed for Magento-based online projects, so let’s see how you can improve your website.
Before we get started, let me say that many of my personal tips would work for all the platforms. So what are the main points to take care of? Let’s see!
Guest post by Magneto
When we start an eCommerce business and going to unveil an eCommerce website soon, we used to dream a good return over our investments of time, money, and tons of resources. We assume some sizable amount of traffic, the high rate of conversion, and a lot of revenue.
Unfortunately, all dreams are never converted into reality unless you have completed enough groundwork for it. When you apply many wise advise available on the web, you miss a key fact to realize before initiating a single step ahead.
No matter the size or primary audience for your eCommerce website, chances are that mobile sales are an important part of your revenue stream. According to studies, 55% of today’s eCommerce traffic goes through mobile. This goes to show how predominant and accessible current smartphone and iOS devices have become.
It also poses an important question in terms of Magento optimization for more eCommerce sales through mobile. With that in mind, let’s take a look at several guidelines and tips which can help you boost your Magento sales originating through mobile with ease. These can be implemented both in mobile site optimization as well as e-commerce application design efforts.
While there are a number of factors that are involved with building brand recognition and achieving high conversion rates, great performance is universally regarded as one of the most important factors.
Virtually every study conducted on the subject cites decreasing tolerance of end-users for websites which don't perform well. There's simply no doubt that customers will not wait for a website to load, or for an app to function well.
Just as good performance has become required for optimal end-user experience, poor performance conveys to users a lack of sophistication and service capability.
Guest post by FME Extensions
Considering the perks of ideal web store functionalities, we will discuss how important is the checkout page’s performance. Of course, the model "more visitors - more sales" works, but what if your store is being visited by millions of people out there but your conversion rate is considerably low?
Well, the reasons that contribute to a lower conversion rate are countless, but one of them is the poor and inappropriate design of the checkout page. Bringing visitors to your store, and making them navigate through different processes requires a lot of efforts. But, all this goes in vain when they leave the store without purchasing the products they need.