There can be little doubt of how important marketing is to grow a business. Companies both big and small plug a great deal of their capital into their marketing in an effort to extending their reach. But even when you’ve poured money into your marketing, there isn’t always a guarantee that there will be a return.
The internet is creating many opportunities for cost-efficient marketing, however. Well-crafted digital content and innovative customer engagement strategies already outrank TV ads in terms of reach. In addition, the costs associated are constantly decreasing as the skills involved become more widespread.