What do user groups like to shop at your online store? Who are the personas you are optimizing your shop for? Have you considered what it means if the majority of your users are male or female?
Anyone involved in eCommerce must provide the best possible user experience for visitors to their store. In order to choose the right form of communication and appropriate context for making purchases, you must have some knowledge of who your customers are. Gender has become a significant defining characteristic of your customer base.