Orange? Blue? Green? Which one of as many as 10 million colors the human eye can detect is your favorite one?
You can tell a lot about a person by their favorite color and you can tell a lot about an online store by the colors used thereon as well.
There are lots of metrics that are important for e-commerce. Traffic, subscribers, conversions, social media reach, on-site engagement, customer loyalty - the list goes on!
It’s enough to make your head spin! But what if you had to pick just four key KPIs? In this post, we want to take a look at the most vital metrics for e-commerce stores.