Blog: eCommerce

Looking for a better digital experience...migrate to Magento 2

Guest post by NexSoftSys

Magento is a popular e-commerce site supporting software which is known to provide the best customer experience as well as simplify the life of the owner! About 2 lakh e-commerce sites across the globe are known to operate on the initial version Magento 1.x. Just like the apps and software are updated regularly with new and improved features, the latest version of Magento was launched in 2015, Magento 2.0. This comes with better and powerful tools for technical analysis and improved efficiency.

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Why Your Magento Store Doesn’t Sell

Guest post by Aitoc 

You’ve put sweat, determination, and hard work into your online store. But despite all efforts, your Magento store is still not selling as well as you’d like. How do you turn things around?

Well, we’ve put together a small guide that will help you make your store a success.

Let’s go.

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10 Steps to Set Up a Referral Program for Your eCommerce Store

Guest post by Omnistar 

A referral program is one of the best things you can do for your eCommerce website. Not only will it increase your traffic, it can dramatically increase your sales.

Referral programs are effective because it utilizes the power of trust. With it, your customers can refer their family members and friends to your site. Since the customer is closed to them, the response is often better than having a customer service agent cold call someone.

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Digital Marketing Events to Attend This Summer

Previously we shared a handy overview of summer must-attend Magento events. But summer is packed with lots of digital marketing events as well and if you want to stay on track with the latest trends, updates, tactics, and technologies, we highly recommend you to attend at least some of them.

And the icing on the cake...They take place in different amazing places in the world you will enjoy definitely.

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4 E-commerce KPIs You Should Track

There are lots of metrics that are important for e-commerce. Traffic, subscribers, conversions, social media reach, on-site engagement, customer loyalty - the list goes on!
It’s enough to make your head spin! But what if you had to pick just four key KPIs? In this post, we want to take a look at the most vital metrics for e-commerce stores. 

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Top Digital Events to Attend This Spring

Spring is going to be absolutely amazing for the digital community. There are so many great events that you can't miss. 

In this post we share some of our top recommendations. The schedule is absolutely packed, so start planning now, if you want to attend a couple of these gatherings. Hopefully our details about the events will help you choose the most exciting ones.

Let's pull up our calendars and get ready to plan for some of the best ones on the horizon:

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Tips for Measuring Omnichannel Marketing Success

Guest post by 

Gone are the days when customers did their shopping just one way – in a brick and mortar store, most likely in the same neighborhood where they live. Now, customers can buy what they want, when they want it, in whatever manner they choose. From the phone that you have in your pocket, to the tablet in your bag, to the computer on your desk, and of course, to the storefront in your neighborhood, you have more ways to shop than ever before.

The whole point of omnichannel selling is to be able to reach customers wherever they are, on your Magento website, on social media pages, or in your store, and to create a seamless customer experience for them no matter how they choose to engage with your business. Consider current shopper behavior – a consumer may go into your brick and mortar store to buy, purchase products online, or search and buy on their phone or tablet. However your customers interact with your company, it’s important that you provide them with a positive and consistent experience.

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Bot Wears Prada or AI in Fashion eCommerce

New York, London, Milan, Paris... September is hot fashion week season, so we decided to focus on fashion ecommerce this time.

The global fashion industry value represents 2% of the global Gross Domestic Product and amounts to an estimated $3 trillion. Apparel being classified by the World Bank in the broader category of manufacturing, represented 15% of the global GDP in 2016.

Thought, a decade ago, there was skepticism at the idea of selling clothes online, currently, apparel is one of the biggest growth stories on the product-based side of the digital commerce universe. If it were a country, it would represent the seventh-largest economy in the world. 

eCommerce has shifted fashion industry from strictly brick-and-mortar space to a more mobile and social media-friendly one, which has opened up in applications of AI in fashion that may help to mold the future of the customer experience.

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Hot eCommerce Season Is Coming - Let's Prepare For It In Advance!

HOT ECOMMERCE SEASON IS COMING... Halloween, Black Friday, Cyber Monday, Christmas, and New Year are all just on our doorsteps. So, it’s time to focus on the new season of spirit-stirring ecommerce events.

Thought, previously we shared our recommendations on some top events in the e-commerce space to attend till the end of the year, we decided to take a closer look at those, taking place this October. 

If you are concerned with ecommerce business and you want to stay on track on the latest trends, updates, tactics and technologies, we highly recommend you to attend the most promising events in the ecommerce world. Combine networking and learning, and you’ll be already one step ahead of competition in devising your new online strategies.

And the icing on the cake...These events take place in different amazing places in the world you will enjoy for sure.

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Book Lovers Day Spent with Magento

On August 9 we celebrate Book Lovers Day. It's an unofficial holiday that encourages people to pick up a book and spend the day reading.

Reading can not only be entertaining, but also helps to reduce stress, keeps the brain sharp, and even can help you sleep better (boring reading materials, for sure). Moreover, as scientists say, those who read are much more likely to be empathic and understand others better.

With a view to truly enjoy Book Lovers Day, you must only find a story and read it. The genre of your reading is not the big piece of this, just the process of reading itself matters.

If that's the case, why not choose any Magento Book, especially whether you’re new to Magento or want to push your current skills further?

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