It would not be an exaggeration if I say that the era of online trading has already come. Yes, we still see supermarkets of electronic equipment, boutiques with exquisite clothes, furniture stores... But it is more difficult to meet a buyer who at least once in his life did not use the services of an online store. And the number of buyers in the field of eCommerce will grow.
Orange? Blue? Green? Which one of as many as 10 million colors the human eye can detect is your favorite one?
You can tell a lot about a person by their favorite color and you can tell a lot about an online store by the colors used thereon as well.
Magento is one of the leading software for building up a complete eCommerce website for showcasing products or services for customers to buy and consume. According to W3Techs, Magento proves to be the foundation of 1% of all the websites we see on the internet.
If talking about numbers, we can deduce that Magento is powering around 10million websites, being one percent of the 1.5billion websites in total. These statistics are about the actual usage of the platform and not speculated ones. Though many online stores fail in the initial users and do not make survive for long, we can say the active number of stores utilizing the Magento eCommerce application to be around 1/4 million.
We would like to share a series of the top best eCommerce must-reads (based on customer ratings on Amazon) for online stores owners, helping to stay ahead of the curve, in one of the fastest-moving industries in the world.
You’ll learn how to get started your business and how to succeed therein.
Guest post by Competera
In 2018, E-Commerce Sales made up almost 12% of global retail sales, and its growth is projected to reach a staggering 17.5% in 2021. As online shopping becomes more popular and widespread, sellers engage in fierce competition for the customer’s attention. Today we are taking a look at must-have e-tailers’ munition to win the battle for traffic and conversion.
Working in the sea of never-ending changes isn’t easy. Talking about the current digital landscape, it is changing by leaps and bounds. Those who have experienced the field exactly know that there is only a specific number of methods that actually work.
So much of business is handled over the internet these days. The world of eCommerce is booming and it’s not hard to see why that is: the world is online nowadays, and it represents an excellent opportunity for business, with the ability to sell to people who, previously, you would never have been able to connect with. One of the multitude of tools available to you, as the operator of an eCommerce brand, is email marketing. Email marketing is a unique way to market your products and services. It allows you to talk directly with your individual clients and gives you unlimited opportunities to boost your sales. However, getting it right can be deceptively difficult.
Data, data, data everywhere but not a bit to use. Well, that’s not true, but it’s partially correct. Businesses have plenty of data to understand their customer needs, but with so much data it’s hard to determine what is useful or not. Digesting and analyzing the data your business collects can be the difference between success or failure. Breaking the data into channels first can help simplify the process and allow your teams to draw better conclusions. Let’s take a look at the three most common channels.
You’ve probably been hearing this for a while.
Marketing Automation is the solution to every small or bigger business that is struggling with the infinite marketing workflow.
Over the last decade, marketing technology has evolved in accordance with the needs of the marketers. And two of the main pain points each marketer is facing are lack of time and multitasking.
Marketing Automation aims to simplify the overcomplicated processes, release some pressure from their already packed calendar and build a cost-effective marketing strategy. To further understand this let's take a quick look at the benefits of Marketing Automation for your eCommerce business!
There can be little doubt of how important marketing is to grow a business. Companies both big and small plug a great deal of their capital into their marketing in an effort to extending their reach. But even when you’ve poured money into your marketing, there isn’t always a guarantee that there will be a return.
The internet is creating many opportunities for cost-efficient marketing, however. Well-crafted digital content and innovative customer engagement strategies already outrank TV ads in terms of reach. In addition, the costs associated are constantly decreasing as the skills involved become more widespread.